Strategic Framing for Climate Change Conversations
June 15, 2016
Based on the framework and techniques developed as part of the National Network for Ocean and Climate Change Intepretation (NNOCCI) project*, participants learned about:
- Strategic framing – a research-based approach to communications that helps to engage audiences in thinking productively about how they can participate in creating or supporting solutions that address climate change.
- How strategic framing elements, when put together, tell a story about climate change that can help communicators to engage audiences in positive ways.
- Framing tools using tone, values, metaphors, and solutions.
Websites & Additional Resources
*National Network for Ocean and Climate Change Intepretation (NNOCCI): With support from the National Science Foundation’s Climate Change Education Partnership program, NNOCCI’s goal is to establish a national network of professionals who are skilled in communicating climate science to the American public in ways that are engaging and stimulate dialog that is interesting, welcoming and solutions-oriented.
This is a collaborative effort led by the New England Aquarium with the Association for Zoos and Aquariums, FrameWorks Institute, Woods Hole Oceanographic Institution, National Aquarium, Monterey Bay Aquarium, New Knowledge Organization in partnership with Pennsylvania State University and Ohio’s Center for Science and Industry.
Learn more: http://www.nnocci.org/Home_Page.php